What is Cameo and how can it be used to get influencers? (2023)

Cameo, on the rise, is a service where celebrities and other influencers can be hired to send personalized video messages to a loved one or appear during live video calls. There is also a Cameo for businesses and this article will be a definitive guide on how you can use Cameo to get influential celebrities to promote your brand.

What is a cameo?

The Cameo website, founded in Chicago in 2017, began to gain popularity dramatically in 2019, when the number of participating celebrities and influencers skyrocketed. The social restrictions in place in 2020 and the first half of 2021 made this celebrity video messaging site even more popular among stars. Cameo is now associated with various commercial purposes including:

  • marketing content
  • virtual events
  • Sales and prospecting.
  • employee recognition
  • Cameo for companies

For a price, the site allows a business to connect its brand with a wide variety of influencers, including celebrities, artists, entertainers and thought leaders. To qualify as a 'Cameo Talent', each influencer must have at least 20,000 followers following their Instagram account, so you can be sure that whoever you work with will have a significant audience interested in their posts.

This allows you to create celebrity-focused content as wellmarketing de influencersto attract more attention to your products and services. You can pay a price to use video to bring virtual events to life, have a celebrity introduce speakers or introduce the breaks, or even say a few lines to announce a special offer or recognize individual or corporate achievements. It's also a great platform for securing top prospects by having a special personality close the deal for you. Imagine trying to land a huge deal and being able to get Matt Damon or Michelle Obama to come in and say a few lines...

The app also has different plan options, including a limited self-service plan and a more advanced VIP plan with extra features like priority requests and access to add-ons. Professional add-ons include co-branded watermarks, a dedicated customer service agent, and extended video licenses.

How does Cameo work?

To claim a Cameo, you must create an account on the website or app, then visit the Cameo Marketplace to view the thousands of celebrities available, which can be sorted by category. Then select the celebrity you want and fill out the application form. Payment is via credit card, although US-based members can purchase Cameo Credits to spend on video requests at any time. If the requested celebrity declines the offer or simply does not respond within seven days, all fees are refunded.

It is a simple process that allows business owners to improve their subsequent marketing campaigns and the use of cookies. Several features also allow business owners to make their Zoom meetings more exciting and memorable by having a celebrity.

  1. Download the Cameo app

The first step is to download the app to your device. You can download it for free from the Cameo website or through the More Options tab in Cameo Videos.

What is Cameo and how can it be used to get influencers? (4)

  1. create a profile

You will then need to create a profile by entering information such as name, email, company name, company email, job title and contact information. They also ask about the location of your company headquarters and the number of employees.

  1. View sample video cameo requests

Before you make any email requests yourself, it's a good idea to look at the Cameo video request examples above to get an idea of ​​the protocols involved in contacting a Cameo talent and submitting a Cameo request.

  1. Find the perfect match for your business

Now that you know how, it's time to search for the perfect celebrity to match your brand. Cameo Marketplace has thousands of options, from the super famous and obviously very expensive, to the lesser known influencers whose audience is perhaps smaller but much more focused.

  1. Fill out an application form

Once you've identified your ideal celebrity, fill out your form describing what you'd like them to do or say in your video in 250 words or less.

You can also join their Fan Club, which works like a mailing list and gives you access to exclusive content like promotions and advance notification when the celebrity starts a Cameo call or changes their price.

What is Cameo and how can it be used to get influencers? (5)

  1. Hire a celebrity and take your next marketing campaign to the next level

If Cameo Talent agrees to your request, it will record the video, upload it to Cameo and send it to you for use according to the agreed license restrictions. Some videos may only be usable for a limited time, so make sure you make the most of your video to enhance your marketing campaign as much as you can.

How much does the cameo cost?

Commercial cameos cost an average of $1,000, though that obviously depends a lot on how iconic your choice is and what you want them to do. The Cameo Live feature, where you can have a cameo talent join a live Zoom call, is much more expensive, with the lowest price starting at $10,000.

You can also pay to Direct Message (DM) a Cameo Talent, which is guaranteed to read your message, but not guaranteed to reply. Prices for these instant messages start at $1, but can go up to $2,500 for the highest profile celebrities.

Video prices vary widely for each Cameo talent. For example, actress Lindsay Lohan charges $219.99 for an application, while comedian Greg Proops charges just $32.80.

What is Cameo and how can it be used to get influencers? (6)

Which celebrities are in Cameo?

There are thousands of influencers and stars with a Cameo contract to search. and the question isinfluencer vs celebrity, and each has its pros and cons. As for celebrities, they include famous rappers like Ice Cube and Flavor Flav, passing through the controversial Netflix star Carole Baskin or the universally adored Sean Astin. These include more than 7,500 film and television actors, from Hollywood celebrities to supporting actors from The Office, more than 3,000 TV stars, more than 8,000 athletes, nearly 5,000 musicians and more than a thousand comedians. Many of the comedians are impressionists, so they can play the President of the United States or Santa Claus for your video.

Here are some of the famous Cameos, what they offer and their price:

  • Carole Baskin: Netflix star Tiger King charges $299 for a personalized message.
  • Brett Favre – NFL icon charges $400 for personalized messages for fans.
  • Caitlyn Jenner – The reality star offers personal videos to people starting at $2500.
  • Sean Astin – The price charged by the popular actor for video messages is $293.
  • Snoop Dogg: Live videos and messages start at $900 for the legendary rapper.
  • Perez Hilton – The famous blogger charges $90 for personalized messages to people.

What is Cameo and how can it be used to get influencers? (7)

Benefits of using the Cameo app for your business

There are many ways Cameo for Business can benefit a company. These include:

  • Improved search at the top of the funnel.
  • Profitable Celebrity Powered Advertising Solutions.
  • Attractive celebrity videos with marketing content.
  • Unforgettable virtual events with celebrity appearances.
  • More effective promotional ads and use of cookies.

Disadvantages of using the Cameo app for your business

The cons of using this business app are virtually non-existent as every video request will be positive and all prices are set before any decision is made. Some potentially negative aspects to consider include:

  • Videos from high profile influencers are expensive, especially if they are an icon.
  • Likelihood of a personality being involved in a scandal after association with him.
  • Some celebrities receive so many requests that many of them go unanswered.
Benefits of using the Cameo appDisadvantages of using the Cameo app
Improved search at the top of the funnel.Videos with high profile influencers can be expensive.
Profitable Celebrity Powered Advertising Solutions.Likelihood of association with a personality involved in a scandal.
Attractive celebrity videos with marketing content.Some celebrities get a lot of requests, so they don't respond.
Unforgettable virtual events with celebrity appearances.
More effective promotional ads and use of cookies.

Is the Cameo app legit?

The Cameo app works exactly as advertised and you can be sure that the social media personalities and influencers featured there are real.

Can you sort Cameo by price?

You can't sort influencers by price in the Cameo app, but there are other sites that have collected the data and do it for you. One way to categorize influencers directly in Cameo is through their category above their photo, such as actors, athletes, musicians, creators, etc.

Who is the most expensive person in Cameo?

Cameo's most expensive personality is currently Caitlyn Jenner, who charges around $2,500 to host her videos. The most expensive musician is rapper Boosie Badazz, who charges around $1,500 for a personal video message. The most expensive athlete, not counting former Olympian Jenner, is boxing icon Floyd 'Money' Mayweather Jr., who charges more than $1,100 for his requests. Actors' pay varies greatly depending on their level of fame, but there are some great deals out there.

What are the cheapest Cameos in the app?

While Cameos are available for as little as $1, these prices can also work for low-effort videos, but renting them can be enough if the message is just intended as a fun gift for a friend or someone like your parent or child. On his birthday. There are plenty of celebrities that don't cost a lot of money for a birthday message, although you'll be chasing after fame.

For example, all fans of the High School Musical film franchise may be happy to know that they can hire the actor behind the popular character Coach Bolton (Bart Johnson) for a fee of $56. Rachel Skarsten played the unforgettable receptionist in the movie 50 Shades of Gray and the actress is priced at $51 for Cameo gifts. And you may not know who Tom Higgenson is by name, but you've probably heard his famous song "Hey There Delilah" by his band The Plain White Ts. Its price is only $37.

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