The influencer outreach process sets the tone for your partnerships. Use these email and direct message templates to make a positive first impression when presenting your proposal!
Kristen Wiley
21. November 2022
Tips for contacting influencers Marketing of influencers on Instagram social media The Influencer Marketing Campaign
We get it: influencer reach feels like a huge hurdle for brands. Because you only get one chance to make a good first impression. You don't want to sound catchy or desperate in DMs. You also don't want your email to be buried in a "spam" folder or unread. That's why it's so important to move up with a proven release strategy. Not sure how to reach influencers or get your message across? We've got you covered!
Below are six pitch templates to set a positive tone for your influencer associations.We also break down public relations best practices andExamples of successful brand launches.
Jump to section👇
Please read this before emailing or direct messaging influencers!
- Presentation templates for product feedback and general collaboration
- Brand ambassador presentation templates
- Giveaway partnership proposal templates
16 Real Influencer Pitches That Actually Got A Response (And Some That Didn't)
Example subject lines for influencer outreach emails
Frequently asked questions and best practices on Instagram influencer outreach
Email vs. DM for Influencer Outreach: Read This Before You Start!
Is it better to communicate via email or DM (direct message)? The short answer: It depends!
Depending on the format you use, you can design your messages differently.
Emails can be longer and more detailed than direct messages.Use email to explain your brand or products in more detail. Explain the campaign you are running and why you think the influencer is a good match for you.
Instagram DMs allow you to be more informal and direct.Direct messages should be short, sweet, and to the point. Make your intention to collaborate clear. Brevity can capture the influencer's attention and reduce unnecessary back-and-forth.
Also consider how the creator wants to be presented. Creators who frequently work with brands often list a contact preference in their Instagram bio. If they indicate they want a DM instead of an email collaboration request, follow the example.
With that, let's dive into the templates!
General templates for cooperation proposals
These templates are for general disclosure by creators about the products. This includes requests for feedback and product reviews. These templates are intentionally on the shorter side so you get to the point faster.
1. General collaboration email template
| Regarding:[Name], we love what we saw on Instagram! 👀 |
Hey, [insert influencer name], We follow your Instagram account and love your posts on [insert topic]. [Add a custom compliment to your content]. My name is [insert name here] and I am the [position] at [insert brand name]. We [insert a one-sentence summary of your product/service and unique selling proposition]. Since [insert what the influencer is passionate about or how their content fits your brand], I wanted to see if you would be open to working together. We'd love for you to try our [insert product] and let us know what you think. Let me know if you're interested and I'll send you more details! ¡Gracias! [insert your name] |
Generic collaboration email template is used
| Regarding:Julie, we love what we saw on Instagram! 👀 |
hello july I've been following your profile on Instagram and I love your inspirational posts that showcase your fitness journey. Not to mention your dog Waffles is so cute! My name is Kristen and I work for Flex. We sell organic protein powders and shakes developed by women for women. Since you are passionate about sharing your fitness journey, I thought I would get in touch to see if you would be willing to try our product and start a collaboration. Let me know if you're interested and I'll send you more details! ¡Gracias! Kristen |
2. General collaboration DM template
Hey, [insert influencer name], My team and I loved your post on [insert description of relevant post]. For [insert brand name here] [insert a one-sentence summary of your product/service and unique selling proposition]. We'd love to send you some of our [insert product(s)] for you to try and share with your audience! Let me know if you are interested and thank you! - [insert your name here] |
GeneralCollaboration DM template is used
Hello Eric, My team and I loved your post about your favorite pre-workout staples. At Flex, we make organic protein powders and shakes for women. We'd love to send you a few for you to try and share with your audience! Let me know if you would be interested. Thank you very much! - Kristen |
Brand ambassador presentation templates
These templates can help you recruit influencers for your businessBrand Ambassador Program. Review your program's perks and benefits before contacting us.
3. Brand Ambassador Email Template
| Regarding:[Name]: Would you like to become a VIP member of [Brand Name]? 💎 |
Hey, [insert influencer name], My name is [insert name here] and I work with [insert brand name here]. We follow your Instagram and love your posts on [insert topic]. I would like to personally invite you to participate in our brand ambassador program! We believe that their [Insert a reference to a topic you are posting about] truly aligns with our company's mission of [Insert a sentence about their brand purpose]. As a Brand Ambassador, you would work with us to [insert summary of your program objective]. If you're interested, I'd love to chat further to explain the benefits of our program and how it works. ¡Gracias! [insert your name] |
Brand ambassador email template in use
| Regarding:Lauren: Do you want to become a Flex VIP? 💎 |
Hello Lauren, My name is Kristen and I'm with Flex. We follow your profile on Instagram and we love your posts on health and wellness. I would like to personally invite you to participate in our ambassador program! We believe your belief in using organic products for a healthy lifestyle is truly aligned with our company's mission of helping women achieve their wellness goals with products made just for them. As a brand ambassador, you will work with us on social media campaigns and content featuring our organic protein powders. We'll provide you with your own affiliate code so your followers can get 20% off their first Flex order! If you're interested, I'd love to chat further to explain the benefits of our program and how it works. ¡Gracias! Kristen |
4. Brand Ambassador DM Template
Hello [insert name here], We're launching a new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brand name here]! Since you are also [insert a reference to a topic you are posting about], we'd like to speak more fully with you about our mission and how we see you as a part of it. If you are interested, please email me at [insert email here]. We are very pleased to welcome you to our team! [insert your name] |
Brand ambassador DM template in use
Hallo Mariah, We're launching a new campaign for our "Shake It!" Organic protein shakes and we'd love for you to represent Flex as an ambassador! As it is also about healthy living, we would like to talk to you in more detail about our mission and how we see you being a part of it. If you are interested please email me at kristen@flexupyourlife.com. We look forward to welcoming you to our team! Kristen |
Giveaway partnership proposal templates
These outreach templates can help you promote your next oneInstagram Sweepstakes. Make sure you've selected your prizes and giveaway rules before hitting submit!
5. Giveaway Collaboration Presentation Email Template
| Regarding:[Name] x [Brand Name] cooperation?🤝 |
Hello [insert influencer name here], My name is [insert name here] and I work for [insert brand name]. I liked your last post on [insert topic] and I think your fans would be interested in winning our [insert product here]. We will send you a set of our products to try and some to organize a raffle for your followers. The rules for winning would be simple, [insert tie rules]. If you're interested, I'd love to chat with you about the details! ¡Gracias! [insert your name] |
Collaboration giveaway email presentation email template
| Regarding:Collaboration between Gina and Flex?🤝 |
Hello Gina, My name is Kristen and I work for Flex. I really loved your last post about your favorite post workout snacks and I think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! We will send you a set of our products to try and some to organize a raffle for your followers. The winning rules would be simple, you just have to follow our two accounts and tag 3 friends in their Instagram post about our product. If you're interested, I'd love to chat with you about the details! ¡Gracias! Kristen |
6. Giveaway Collaboration Launch DM Template
Hello [insert name here], We love your [insert topic] content and think you will enjoy our [insert brand names and products]. We would like to send you a pack of our products to try and run a raffle for your fans! Let me know if you're interested and I'll be happy to chat to discuss the details! ¡Gracias! [insert your name] |
Giveaway Collaboration Launch DM template in use
Hello Emma, We love your fitness content and think you'll enjoy our Flex organic women's protein shakes and powders. We would like to send you a pack of our products to try and run a raffle for your fans! Let me know if you're interested and I'll be happy to chat to discuss the details! ¡Gracias! Kristen |
16 Real Influencer Pitches That Actually Got A Response (And Some That Didn't!)
Do you need more inspiration for your messages? Don't worry!
We have compiled a list of sixteenOutreach pitches from real influencersthat can help
This includes emails and direct messages, which have led to successful collaborations. Oh, and we also broke down a handful of launches that flopped. These posts will give you a better idea of what to say to win over influencers.
Examples of influencer outreach subject lines
Subject lines are crucial when it comes to thisemail transmission.
Keep in mind that most recipients will see your subject line before they can review your presentation. Completed:a third of the recipientsopens an email using only the subject line. This small piece of text can determine whether or not your messages are seen.
That's why it's so important to scrutinize subject lines. The purpose of your subject line is twofold:
- Grab your readers' attention before other emails and collaboration requests hit their inboxes
- Make your recipient feel like your message is personalized and writtenSolo for her
Below are some example influencer collaboration email subject lines that you can move.
- [Name], we love what we saw on Instagram! 👀
- [Name] - Would you like to become a VIP of [Brand Name]?💎
- We want you to be the featured creator of [Brand Name]! ✨
- I loved your last Instagram post, [name]! ❤️
- [Name] x [Brand Name] cooperation? 🤝
Personalization is key here. Consider how mentioning the influencer by name or using emojis can have a positive impact. These details add a much-needed sense of authenticity and personality to your shared emails.
FAQs for brands doing influencer outreach
Finally, we answer some of the most common disclosure questions we receive.
"How do I decide between email and direct messages?"
Again, the "right" answer isn't one size fits all.
Let's say an influencer is on your radarnoindicate a preference between email and direct messages. What to do? See the following table:
| reach email | Alcance von DM |
|
|
Most creators have a preference for how they are contacted. On the other hand, some don't.
Fuente:@ Pixelherzen
Keep in mind that you could end up using emailjDM during range. It's good!
In fact, it makes sense to rely on both when you need to send a follow-up message. Coverage of both channels ensures that your messages are not lost. This is also a good second line of defense in case a platform puts you in the spam folder.
"How long should my collaboration messages be?"
When in doubt, keep your messages short and sweet.
Research says that emailup to 100 wordsget the highest response rate. related tosuccessful influencer launchesthat we've seen, most are between 100 and 150 words long.
Your outreach message will most likely be read on a smartphone screen. This is another reason why brevity is important. Messages that require the recipient to scroll are too long.
Below are two examples of the same influencer email outreach template being used. The left was emailed and the right was cropped and sent via DM.
.png?width=326&height=650&name=mobile%20email%20example%20(1).png "6 Email and Instagram DM Templates for Influencer Outreach (5)")
For reference, this message is about 150 words long. This is practically the maximum number of words before the message is truncated.
"What should I do if an influencer doesn't reply to my messages?"
There are many possible reasonsWhy Influencers Don't Answer Your Emails.
However, don't assume the worst! Just because an influencer doesn't text you back doesn't mean your partnership is doomed. Not even remotely.
Remember: many creators consider influencer marketing a side job. Some may schedule a specific time per day or week to respond to flags. In this case you just have to be patient.
Wait a week or two after your first outreach message. If you have not received a reply, please send a short confirmation message. Outreach campaign response rates can vary widely. That's why brands should try to cast a wide net ofimportantinfluential people
"Where can I find influencer email addresses?"
lotshow to ask for a collaborationon Instagram, this is done on the terms of the creator.
Fuente:@absoblondie
Want to message a creator but don't know their email address? You probably don't have to look very far. This is our recommended order of operations:
- Check out their bios. This information is often in the foreground.
- Check your bio links and social media homepages(as Linktree)
- Check if they have an active "email" buttonin your profile (see below)
Fuente:@itsellawalton
Influencers are usually not afraid to share their email addresses. If you can't find any, stick to the DMs.
"How many influencers should I contact?"
This really depends on your bandwidth and goals.
Do you want to reach specific influencers? or do you wantSend PR packagesto dozens of creators? Assuming you personalize your emails (and you should!), the presentation will take some time.
If you agree to: aDIY Influencer Campaign, start by setting a weekly goal. Example: "I'm reaching out to 20 creators this week."
Then see how long it takes you to compose your messages. Even if you use disclosure templates, you'll be surprised at how long engagement has evolved. Chances are you can communicate sensibly to reach between five and ten creators a day.
We also recommend tracking your outreach efforts beyond your inbox. This makes it easier to understand who you have contacted and who you are still waiting for a response from.
Here's an example of how to track messages and follow-up emails in aInfluencer Table:
again you shouldonly Email Influencers You Really Want To Collaborate With. Research their profiles and content instead of completely cold starting them. Spending that extra time will increase your chances of getting a positive response.
Ready to increase the reach of your Instagram influencers?
Approaching influential people can seem daunting.
But using a template can make the process a lot easier.
We hope our examples and best practices can help! Again, keep in mind what platform you use to connect with potential influencers. The right format and details lead to pitches that actually resonate.
Need help connecting with the right influencers for your brand?click hereto chat with one of oursInfluencer Marketing Specialiststo see how we can help!
This article was first published in July 2019. It was last updated on November 21, 2022.